The era of easy money is over, and investors need to be prepared for greater market risk. Rob Isbitts, a financial expert with over 38 years of experience, discusses how to navigate current market conditions and build a portfolio that can withstand volatility. He emphasizes the importance of both offensive and defensive strategies, using options and other tools to protect against downside risk while capturing potential upside. Isbitts also shares his approach to stock selection, focusing on companies with strong fundamentals and technical indicators, and highlights the importance of diversification and position sizing.