Tesla CEO Elon Musk’s absence from Time Magazine’s list of the 100 most influential people in AI sparked debate. Gary Black, managing partner of the Future Fund, argues that Tesla’s lack of proactive media engagement contributes to unfavorable press coverage. He suggests that Tesla should actively manage its public image instead of relying solely on Elon Musk’s social media presence.
YouTube star MrBeast, known for his elaborate stunts and charitable efforts, is facing a series of controversies. He has been accused of creating unsafe working conditions, facing negative feedback from former employees, and being involved in inappropriate conversations with young fans. Amid these accusations, MrBeast has hired renowned attorney Alex Spiro, known for representing figures like Elon Musk and Alec Baldwin. While some experts suggest this approach might not be the most effective in regaining public trust, others recommend he apologize for his mistakes and take responsibility for the issues raised.
Axel Schmidt has been appointed as the new Head of Corporate Communications at Flughafen Berlin Brandenburg (BER Airport) GmbH. Schmidt brings with him over 18 years of experience in communications management, having held positions at ImmoScout24, Scout24, Zucker.Kommunikation, and mc Group agency. In his new role, Schmidt will be responsible for overseeing location marketing, PR, event and content management, employer branding, social media, internal communication, and partner and sustainability communication.
When Ashleigh Spiliopoulou realized she wanted to leave her last job and pursue PR, she found a company that fit all her requirements. However, there was one problem – they had no active job listings. But this didn’t deter the 25-year-old who decided to take matters into her own hands. She redesigned her CV to look just like the website of Emerge, a London based PR firm, and reached out to the founder. It worked! After getting the job, she’s now sharing the hack on TikTok and is encouraging others to follow suit.
As Prince Harry prepares to mark the 10th anniversary of the Invictus Games, a PR expert urges him to leverage his connection to the event to boost his popularity. The expert advises Harry to maintain his ties to Invictus, as it remains one of the areas where he is viewed favorably by the public.
Digital advertising tools and PR platforms enhance brand communication, but it’s crucial to address potential threats like malvertising. Malvertising is a technique that spreads malware through ads on reputable websites, exploiting user trust and causing damage through data theft, financial fraud, or ransomware attacks. Understanding malvertising tactics and implementing prevention strategies is essential for protecting against such threats. Modern PR and ad platforms must prioritize cybersecurity measures, while users should exercise caution and utilize security tools like ad blockers, DNS firewalls, and antivirus software to safeguard their devices and data from malicious content.
