Miu Miu, founded by Miuccia Prada in 1993 as Prada’s sister brand, has experienced remarkable growth in recent years. Under the leadership of Raf Simons, who became co-creative director of Prada in 2020, Miuccia Prada has been able to focus more on Miu Miu. The brand’s focus on collegiate-inspired looks and pleated miniskirts has resonated with consumers, leading to a significant increase in sales. The 89% jump in Q1 2024 sales follows a 58% increase in 2023, demonstrating the brand’s explosive growth.