Lela Rose’s pre-fall collection seamlessly blends her signature Uptown style with Western influences. Cocktail dresses are accessorized with vintage Western belts, while versatile pieces like a midi-length skirt cater to both day and night wear. The collection reflects Rose’s life split between New York City and Wyoming, creating a unique and adaptable wardrobe for the modern woman.
LaDoubleJ’s pre-fall collection offers a relaxed yet elegant wardrobe perfect for an Italian summer. JJ Martin’s designs prioritize comfortable silhouettes and luxurious fabrics, embracing a simplified aesthetic inspired by a desire for calm amidst global uncertainty. The collection features a range of textures and vibrant prints, inviting customers to find joy and connection through style.
Staud’s pre-fall collection marks a vibrant return to its playful design aesthetic. After a period of minimalism, bold colors, witty prints, and novelty handbags are back. A recent viral sample sale highlighted the collection’s popularity, with Gen Z consumers enthusiastically embracing the brand’s renewed focus on fun and affordability.
Sea’s pre-fall collection features a nautical theme, incorporating sailor collars, nautical buttons, and bloomers. The lookbook, shot on a London tugboat, showcases the collection’s adorable and versatile pieces, blending romantic and practical elements, while maintaining the brand’s signature charm.
Gucci’s pre-fall collection, designed by Sabato De Sarno, reimagines the brand’s 1970s heritage with a modern twist. Unexpected color combinations and a blend of contemporary and historical elements create a unique and stylish collection that balances tradition and innovation.
New York label 6397 unveils its pre-fall collection, a collaborative masterpiece showcasing natural textiles and innovative design. The collection, designed by a team of four women, explores the multifaceted lives of women through clothing, emphasizing comfort, versatility, and unique details.
Designer Ulla Johnson discusses her brand’s expansion into new price categories and refined designs, fueled by recent celebrity endorsements and a commitment to high-quality materials. Discover the key pieces from her pre-fall collection, including unique dresses and a versatile denim shacket.
Georgian-born designer David Koma takes the helm at Blumarine, presenting a pre-fall collection inspired by the fluidity of water and Nick Knight’s ethereal photography. The collection features ethereal fabrics, boho touches, and a sun-bleached color palette, creating a new take on the brand’s signature girly aesthetic.
Amidst industry challenges, renowned designer Eudon Choi presents a pared-down pre-fall collection that emphasizes versatility, functionality, and a holistic understanding of his clientele. Choi’s iconic wardrobe building blocks, such as tailored pieces and breezy shirting, are reimagined in innovative ways, allowing for customization and adaptability to suit the wearer’s individual style and mood. From a two-piece halter top that transforms into a shirt to a safari top that can be worn as a jacket or skirt, Choi’s designs empower women to define their own style and express their individuality through fashion.
