Heineken has reported a 7.2% increase in group revenues for the first quarter of 2024, largely attributed to rising demand for its products in supermarkets. Organic beer volumes grew by 4.7%, with premium beers leading the charge with 7.3% growth. Heineken branded beverages performed particularly well, contributing to a global volume increase of 12.9%. Off-trade sales, including supermarkets and other retail outlets, were the primary driver of higher volumes.