Results for: Premium Brands

Accor, a leading global hospitality group, has appointed two seasoned executives to spearhead its Premium, Midscale, and Economy (PM&E) brands. Benoit Racle, with extensive experience in brand leadership and global operations, will lead the Premium brands, while Jean-Yves Minet, bringing expertise from the beauty industry, will focus on the Midscale & Economy brands. These strategic appointments underscore Accor’s commitment to strengthening its brand presence and driving growth across its diverse portfolio.

Chinese EV maker BYD is expanding its premium Denza brand with the introduction of a new sedan at the Beijing auto show. The Denza Z9GT will take on established luxury brands like Mercedes-Benz, which had previously withdrawn from the brand’s development. Despite a saturated domestic market and global scrutiny of Chinese EVs, BYD believes that technology will define luxury in the electric vehicle space.

Heineken, the global beer giant, has reported a strong start to 2024, surpassing analyst expectations with a 4.7% increase in beer sales volume in the first quarter compared to the same period last year. This growth was driven by a surge in premium beer sales, particularly in emerging markets such as Nigeria, Mexico, and Brazil. Despite concerns over inflationary pressures, European sales volumes also saw a modest rise of 1.6%. Heineken’s total net revenue for the quarter reached €6.8 billion, representing a 9.4% increase year-over-year.