Thai Airways is bringing back premium economy, offering passengers a comfortable and affordable alternative between economy and business class. This move reflects a broader trend in the airline industry to provide more personalized and premium in-flight services. As part of a major fleet upgrade initiative, Thai Airways is also revamping its business and first-class cabins, introducing new features and technologies to enhance the overall passenger experience.
Emirates is rolling out its revamped Boeing 777s across six US routes, featuring upgraded Business Class and highly sought-after Premium Economy. The expanded rollout will bring the airline’s signature amenities to more destinations in the US and Latin America, offering travelers a luxurious and comfortable travel experience.
Emirates is undergoing a major revamp of its Boeing 777 fleet in Dubai, introducing new color schemes, redesigned seats, and a premium economy class. The upgrade significantly enhances passenger comfort and offers a four-class configuration, expanding Emirates’ premium economy offerings to more U.S. destinations.
Emirates is expanding its Premium Economy offering across its US network, introducing the class on six new routes and upgrading its Boeing 777 fleet with refreshed cabins. These upgrades offer a refined travel experience across all cabins, including a revamped Business Class, and will be rolled out over the coming months.
Air India has launched its brand-new Airbus A350-900 aircraft on the Delhi-London Heathrow route, marking a significant step in its transformation program. The aircraft boasts a three-class configuration with full-flat beds in Business, a new Premium Economy class, and updated Economy seats. Passengers will enjoy a state-of-the-art entertainment system, designer amenity kits, and a new soft product, all complemented by Manish Malhotra-designed uniforms for the crew.
Emirates is expanding the reach of its newly upgraded Boeing 777 aircraft, adding Zurich and Riyadh to its itinerary from October 1, 2024. The airline will also introduce its acclaimed Premium Economy and reimagined Business Class sections on these aircraft, offering enhanced passenger comfort and a superior in-flight experience. The expansion includes the introduction of Premium Economy class to the Middle East/GCC for the first time and the availability of both Premium Economy and the refreshed Business Class on all routes to Geneva and Brussels.
Emirates Airlines is launching a new Premium Economy Class cabin on its Boeing 777-300ER aircraft, offering a more comfortable and luxurious travel experience between Economy and Business class. The new cabin will be available on select routes to Brussels, Geneva, and Tokyo Haneda starting in August 2024.
Emirates’ Premium Economy class, launched in Singapore a year ago, has seen great success, attracting families and solo travelers with its comfortable seating, amenities, and exclusive services. The product offers a more affordable option for those seeking comfort and luxury compared to Business Class.
Cathay Pacific is revolutionizing the premium economy experience on its Boeing 777-300ER aircraft fleet. The redesigned cabins, scheduled for full implementation by early 2027, offer enhanced comfort, entertainment, and dining options. Passengers can expect more comfortable seats with improved padding and leg rest, wing-shaped headrests for privacy, and automated table deployment. Entertainment has been upgraded with 15.6-inch 4K TV screens and Bluetooth pairing for headphones. Culinary partnerships with renowned Hong Kong restaurant groups provide a diverse menu, including Jain and plant-based options. Two dedicated washrooms cater to the increased capacity, with 16 premium economy seats added to the 777-300ER fleet and potential retrofits for A350 models in the future.
Hilton has officially launched its premium economy brand, Spark by Hilton, in Europe with the signing of Spark by Hilton London Romford. This 125-room property, set to open in the coming weeks, marks Hilton’s entry into the premium economy segment in the region. The signing follows the successful debut of the first Spark by Hilton in 2023, making it the fastest announcement-to-market brand in the company’s history. With over 30 hotels now in operation and more than 175 in development, Spark by Hilton is rapidly expanding its global footprint.
