California’s New ‘Honest Pricing Law’ Mandates Transparent Pricing Practices for Businesses, Including Cruise Lines

California’s ‘Honest Pricing Law,’ effective July 1, 2024, will introduce mandatory transparent pricing practices for businesses, including cruise lines. This legislation aims to prevent deceptive pricing and empower consumers with upfront total cost information. Cruise industry giants like Carnival Corp., Royal Caribbean International, and Norwegian Cruise Line will have to disclose all additional charges, such as taxes and port fees, in their advertised prices.

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