Jio has launched a new prepaid plan priced at Rs 1899, offering users a whopping 336 days of validity, significantly impacting the telecom landscape. The plan includes unlimited calls, 3600 SMS, and 24GB of data, positioning itself as a cost-effective option for moderate data users. This move has set the stage for a competitive response from Airtel, Vodafone Idea, and BSNL, as they strive to maintain their user base.