Mastercard celebrates its 30th anniversary of sponsoring the CONMEBOL Copa América 2024, South America’s premier football tournament. The company released a video featuring Lionel Messi, highlighting the intersection of football passion and the giving spirit. The video showcases Messi attempting to use his Mastercard at local businesses only to be refused payment, a testament to the gratitude for his contributions to the sport. Mastercard continues to foster a seamless fan experience at all 14 hosting stadiums, implementing contactless and cashless payments and offering exclusive Priceless Experiences.