The demand for skilled product managers is surging, as evidenced by LinkedIn’s report showing a 48.6% year-on-year hiring growth in the field. This programme from ISB Executive Education aims to equip you with the knowledge and skills to excel in this role, covering essential areas such as ideation, road mapping, prototyping, and A/B testing. Guided by renowned ISB faculty and industry experts, you will gain insights into Generative AI’s impact on product management and learn to create products that resonate with customers. With hands-on projects and a focus on real-world challenges faced by top startups, you will build a strong portfolio that showcases your capabilities.