The global protein bar market is booming, projected to reach a staggering US$ 9.55 billion by 2034, driven by increasing demand for convenient, healthy, and on-the-go nutrition. This growth is fueled by diverse product offerings catering to various dietary needs, innovative flavor profiles, and strategic marketing approaches.
While protein bars and pre-workout supplements are popular among gym-goers, a gut health expert warns that these common staples could be harming your digestion. Learn about the ingredients to watch out for and how to maintain a healthy gut while reaching your fitness goals.
A federal judge ruled that PepsiCo can be sued for allegedly misleadingly marketing Gatorade protein bars as healthy, despite their high sugar content exceeding that of typical candy bars. The lawsuit claims these bars are ‘fortified junk food’ and accuses PepsiCo of violating consumer protection laws with deceptive marketing and labeling.
Ready, an active nutrition company, introduces new Kids Whole Grain Protein Bars with 6 grams of protein, 8 grams of whole grains, and 20% less sugar than leading kids snack bars. These bars cater to the nutritional needs of active children and are available in four delicious flavors: Chocolate Chip, Chocolate Brownie, Iced Oatmeal Cookie, and Chocolate Peanut Butter. Ready is committed to providing advanced and nutritionally superior food and beverage options for families, aligning with their mission to bring unique food and beverage innovations to the market.
