Jacober Creative, a Miami Beach-based creative studio, has secured a second contract with the Town of Palm Beach to continue managing the marketing and public relations for their state-of-the-art superyacht Marina. The agency’s success is further solidified by winning two prestigious Visit Florida Flagler Awards for their #IYKYK campaign, highlighting the sophisticated quiet luxury of Palm Beach.
twentytwo & brand, a leading marketing agency specializing in the renewable energy sector, has been honored with two prestigious TITAN Business Awards for its outstanding work in the public relations and communications space. The agency received a Gold-level ranking for its PR & Communications in Energy, and a Silver-level recognition as “PR Agency of the Year”.
Apple’s advertisement for its ultra-thin iPad Pro has sparked widespread backlash, with many criticizing the company for its destructive imagery and apparent disregard for creativity. The 68-second ad, titled ‘Crush!’, features a hydraulic press demolishing various objects, including musical instruments, books, and paint cans, to symbolize the device’s compact design and creative potential.
Amendola Communications, an award-winning healthcare technology and life sciences public relations and marketing firm, has been selected by Peerbridge Health, a developer of a hospital-grade, remote diagnostic and monitoring platform that harnesses artificial intelligence (AI) for early detection of heart failure and other conditions, to implement a national PR program.
Peerbridge Health’s Peerbridge Cor™ is an AI-enabled, 3-lead, 2-channel wireless ambulatory ECG device that has shown a nearly 96% accuracy rate in identifying heart failure in patients utilizing ECG as the only input. Amendola will work with Peerbridge Health to educate the industry on the life-saving potential of early detection of heart failure through AI-enabled remote monitoring technology.
Prince Harry and Meghan Markle have made strategic changes to their Public Relations team ahead of their anticipated return to the United Kingdom. Two new communications executives, Charlie Gipson and Kyle Boulia, have been appointed to the California-based team. Gipson will serve as Director of Communications, overseeing European media relations, while Boulia assumes the role of Deputy Press Secretary and Director of Communications for the US.
Sustainability is becoming increasingly important for businesses to address. Consumers are demanding environmentally and ethically sustainable products, and regulators are taking steps to enforce environmental transparency. Companies need to be prepared to discuss sustainability and engage with stakeholders on this issue. This includes setting specific and time-bound goals, measuring and refining approaches to climate change, and leveraging public relations to amplify climate-change initiatives. By doing so, businesses can build trust with consumers, enhance their reputation, and position themselves as leaders in sustainability.
