Visit Qatar, in partnership with UEFA, is excited to announce its activations in Berlin and Munich, Germany, during the UEFA European Football Championship 2024. The partnership aims to showcase Qatar’s cultural and luxury offerings to a global audience.
Visit Qatar’s activations, called “The Doha Club,” will be featured in the official Fan Zones in both cities, offering a unique Qatari experience through local delights, entertainment, and cultural activities.
The partnership also includes a campaign promoting Qatar’s “Stopover in Qatar” initiative, highlighting the country’s key landmarks and attractions for travelers with limited time. Visit Qatar is also the Presenting Partner of EURO 2024 Fantasy Football, giving participants a chance to win prizes and tickets to matches.
Qatar’s commitment to sports tourism is evident in its hosting of major events such as the FIFA World Cup 2022TM and its preparation for upcoming tournaments like the 2027 FIBA Basketball World Cup and the 2030 Asian Games.