Conservative efforts to limit diversity, equity, and inclusion (DEI) initiatives are gaining traction in various states, with approximately one-third implementing measures against these programs. Republican-dominated legislatures are enacting legislation that prohibits the consideration of DEI participation in financial decisions, student admissions, and employment. Despite opposition from Democrats who propose supportive DEI measures in around 20 states, approximately 150 bills have been introduced that either restrict or promote DEI efforts. Notably, higher education institutions and businesses have traditionally invested in diversity and inclusivity, but conservative groups perceive DEI initiatives as prioritizing racial or gender identity over individual merit. The ultimate goal of this movement, as expressed by Christopher Rufo, is to eliminate DEI in all American institutions.