Gemma Sort Chilvers, a stylist and daughter of shoe designer Penelope Chilvers, re-dyed her minimalist wedding dress from The Own Studio in a baby-pink shade inspired by Gwyneth Paltrow’s 1999 Oscars dress. Her bold move sparked a trend among brides seeking to rewear their gowns, prompting eco-minded designers to prioritize re-wearability in their creations. The article delves into the growing trend of re-dyeing wedding dresses, highlighting the benefits, considerations, and tips for brides looking to make their wedding dress a sustainable and versatile piece.