The All-India Trinamool Congress (AITC) has strategically crafted and implemented welfare schemes, particularly those targeting women, as a cornerstone of its politics in West Bengal since coming to power. The Lakshmir Bhandar scheme, providing cash assistance to women aged 25-60, emerged as a game-changer in the recently concluded Lok Sabha elections. Moreover, allegations of corruption leveled by the BJP were countered by the Trinamool, who successfully articulated Bengali regional aspirations. By highlighting issues of deprivation and opposing the Citizenship (Amendment) Act, the party gained electoral mileage and increased its support base among Muslims. This shift demonstrates a new direction in subnational politics, emphasizing welfare initiatives and regional identity.