SOFTSWISS, a leading provider of iGaming software solutions, has announced the appointment of Rubens Barrichello, the legendary Formula 1 driver, as its new brand ambassador. With his extensive experience in a competitive tech sphere and commitment to responsible gambling, Barrichello will provide valuable insights to enhance SOFTSWISS’ sports betting platform and other products. SOFTSWISS is confident that Barrichello’s collaboration will drive innovation and contribute to the growth of the iGaming industry in emerging markets.