In a bid to increase its revenue, YouTube is experimenting with a new ad format called Pause Ads. This format is designed to appear when users pause their video content, providing a non-interruptive way to display ads. The company has reported positive results from its initial tests, indicating that Pause Ads are driving strong brand lift and commanding attention. The success of this experiment could lead to a wider rollout of Pause Ads to more users in the future.
Meghan Markle’s new lifestyle brand, featuring a strawberry jam product, has come under scrutiny due to its limited distribution and unclear revenue generation. Royal expert Michael Cole suggests that it is primarily a promotional effort among her close circle and influencers. The brand’s commercial viability remains unproven, and some critics question the effectiveness of this strategy for monetizing the Duchess’s royal status.
