A recent study conducted jointly by McKinsey & Company and the non-profit organization Gold House revealed that while Asian and Pacific Islander (API) representation in the entertainment industry has witnessed notable strides over the past decades, a significant portion of API consumers perceive this representation as falling short of authenticity and failing to accurately reflect their experiences. This study highlights that enhancing API representation in media has the potential to generate an additional $2 to $4.4 billion in industry revenue, as a sizable proportion of API consumers indicate a willingness to invest more in films and television shows that resonate more authentically with their experiences.