Vietnam, a significant rice exporter, has pledged to reduce methane emissions in the rice industry. Recent research reveals annual industry losses exceeding $400 million, highlighting the urgency of reshaping the sector. Farmers like Vo Van Van are implementing innovative techniques such as alternate wetting and drying (AWD) irrigation and drone fertilization to reduce water usage and methane emissions. These practices have demonstrated cost savings, increased yield, and access to premium markets. Furthermore, the Loc Troi Group, a leading rice exporter, is expanding the adoption of these methods to achieve Vietnam’s target of growing high-quality, low-emission rice on 1 million hectares of farmland by 2030.