Uber is implementing a new rider verification process in 15 U.S. cities, aiming to build trust and reliability for both riders and drivers. Verified riders will receive a blue checkmark on their Uber app profile, indicating to drivers that their identity has been authenticated.
Uber is implementing a new rider verification process in 15 U.S. cities to enhance trust and reliability for both riders and drivers. Verified riders will display a blue checkmark in the Uber app, assuring drivers of their identity. Uber will cross-check account information against third-party databases or require riders to submit government identification. The pilot program aims to address drivers’ concerns and may prioritize verified passengers for faster service.
