Apple’s transition to Arm-based, self-designed chips for its Macs has been a remarkable success story. The M-series chips have rejuvenated the Mac range, delivering significant performance increases, improved battery life, and a seamless software ecosystem. The latest generation, the M3, continues this trend, outperforming rivals in both single-core and multi-core benchmarks. Apple’s chip design prowess gives it a significant advantage, enabling it to optimize chips specifically for its hardware and software. As the industry embraces AI and machine learning, the upcoming M4 chip is expected to further enhance Apple’s leadership in these areas. This transition marks a second major success for Apple, following the success of its Newton and iPod products, and underscores the company’s commitment to innovation and control over its core technologies.