Riyadh Air, the upcoming Saudi Arabian airline set to revolutionize air travel, has unveiled its stylish crew uniforms designed by renowned Saudi couturier Ashi. The collection, showcased at Haute Couture Week in Paris, embodies Riyadh Air’s commitment to luxury and innovation.
Saudi Arabia’s new airline, Riyadh Air, has partnered with renowned fashion designer Ashi to debut its first fashion collection at Paris Haute Couture Week. The collection, inspired by the ‘golden age’ of aviation, features timeless cashmere outerwear, fine wool dresses and trousers, custom leather footwear, and amethyst accents. The collaboration also highlights Riyadh Air’s commitment to sustainable transportation through its partnership with Lucid Motors.
Riyadh Air, Saudi Arabia’s new airline, unveiled its inaugural fashion collection in collaboration with renowned Saudi fashion designer Ashi at Paris Haute Couture Week. The collection, inspired by the golden age of aviation, features luxurious designs for frontline team members, showcasing Riyadh Air’s commitment to style and innovation.
Riyadh Air and Singapore Airlines have signed a Memorandum of Understanding (MoU) to establish a strategic partnership that will enhance connectivity between the Middle East and Asia. The collaboration will offer passengers seamless travel experiences, expanded reach, and a wider range of flight options. The partnership leverages the strengths of both airlines, with Riyadh Air’s emerging network and Singapore Airlines’ extensive global reach, creating a robust platform for growth in the aviation sector. The MoU includes coordination of schedules, sharing of best practices, and collaboration in customer service, operational efficiency, and technological innovation.
In 2023, Saudi Arabia’s travel sector has exceeded expectations, leading to a revised target of 150 million visitors by 2030. The Kingdom has witnessed significant growth in tourist arrivals, domestic and international, bolstered by regulatory changes such as the new ‘Visiting Investor’ visa. As part of its economic diversification strategy, Saudi Arabia aims to make tourism its second largest revenue source by 2030. The launch of Riyadh Air and the Air Connectivity Program are key initiatives driving industry growth.
In a bold move, Saudi Arabia prepares to launch Riyadh Air as its new national airline, aiming to transform the Kingdom into a major aviation hub akin to the bustling metropolis of Dubai. This anticipated newcomer is expected to commence operations in 2025, offering flights from the UK to the rapidly expanding tourism and aviation destination that Saudi Arabia is fast becoming. As the region witnesses a surge in similar developments, Riyadh Air’s entry into the aviation market is poised to further solidify Saudi Arabia’s position as a rising star in the tourism and air travel sectors.
