Glen Powell and Sydney Sweeney deliberately amped up their chemistry while promoting their 2023 rom-com, ‘Anyone But You,’ as a marketing ploy. The strategy, which included cozy interviews and rumors of their supposed affair, paid off, sparking online gossip and interest in the film.
The rom-com “Anyone But You” garnered buzz and box office success thanks to a publicity campaign that hinted at a romance between co-stars Glen Powell and Sydney Sweeney. Sweeney, an executive producer, played a key role in crafting the strategy, which generated conversation and speculation about the stars’ off-screen chemistry. The campaign, fueled by intimate interviews, flirty online banter, and suggestive photos from the set, fueled media speculation and fan engagement.
