Saudia Holidays has joined forces with AlUla, a historical city in northwest Saudi Arabia, to enhance the visitor experience through bespoke travel packages tailored to various preferences. This partnership involves six weekly flights from Jeddah and Riyadh to AlUla, operated by Saudia, ensuring seamless accessibility. Saudia’s Chief Commercial Officer, Arved von zur Muehlen, emphasizes the commitment to providing a seamless travel experience, while Melanie de Souza, Executive Director, Destination Marketing at Royal Commission for AlUla (RCU), highlights the transformative nature of each visit. The collaboration includes co-branded marketing campaigns, special offers, training programs, and a dedicated landing page featuring themed travel packages designed to promote educational, cultural, and economic growth.