Jiulong Lake Town: A Thriving Rural Tourism Destination in Ningbo, China

Jiulong Lake Town in Ningbo, China, has become a popular tourist destination, attracting visitors with its stunning scenery, numerous homestays, and easy access. The town’s success is rooted in the ‘Common Prosperity Workshop’ initiative, which focuses on promoting rural development and economic growth through agritourism. The State Grid Zhejiang Electric Power Ningbo Electric Power Supply Company has played a crucial role in supporting this initiative by promoting ‘all-electric homestays’ and ensuring safe and reliable power supply for tourists.

UN’s STAR Tool Empowers Rural Tourism with Sustainability and Development

The Self-assessment Tool to Assist Rural Destinations (STAR), developed by the UN Tourism organization, empowers local authorities in rural areas to assess and advance their tourism development. By providing customized recommendations and benchmarking data, STAR supports sustainable and inclusive tourism policies. This tool enables rural destinations to self-evaluate their tourism policies and actions across various dimensions, including tourism governance, economic, social, and cultural sustainability, environmental sustainability, tourism development, and infrastructure. STAR’s unique features include tailored recommendations aligned with UN Tourism standards, benchmarking excellence, and extensive data analysis. As part of the UN Tourism’s Tourism for Rural Development program, STAR envisions tourism as a catalyst for rural development and well-being, promoting innovative and transformative approaches to tourism in rural destinations.

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