Hyatt Hotels Corporation and Kiraku, Inc. are expanding their ATONA contemporary hot spring ryokan brand to three new locations in Japan: Yufu, Yakushima, and Hakone. The initial ryokans are scheduled to open by 2026, offering guests an elevated luxury experience in picturesque natural settings. Additionally, the Atona Impact Fund, a real estate fund focused on investing in ATONA ryokan development projects, has secured an initial investment of 10 billion yen (approximately 64 million US dollars). The fund aims to attract a total of 20 billion yen (approximately 128 million US dollars) to support the growth and development of the ATONA brand.