Visa shares insights into Japan’s Sakura season, highlighting its significant impact on tourism spending. Transaction volume surged by 43%, while tourism spending increased by 50%. The bloom’s progression saw spending peaks move from south to north, with regions like Kyoto and Ishikawa witnessing a doubling of weekly visitor numbers. Visitors from Southeast Asia and East Asia were the highest spenders, with last-minute shopping sprees contributing to over 60% of expenditures on the final travel day. The analysis underscores the growing adoption of contactless payments, which surged by 14% during the season.