Tourism Malaysia, along with state tourism bodies and the Malaysia Inbound Chinese Association (MICA), conducted a second round of sales missions in southern and eastern China, aimed at strengthening tourism partnerships and promoting Malaysia as a top travel destination. The mission focused on key cities like Shenzhen, Chongqing, Wuhan, and Nanjing, targeting the growing outbound tourism market in China. The delegation emphasized Malaysia’s diverse offerings, ranging from cultural experiences to natural beauty and modern attractions, showcasing the country’s commitment to providing a safe and enjoyable experience for Chinese visitors.