In celebration of China Tourism Day, Sanya Tourism Board embarked on a promotional campaign in the Middle East, showcasing Sanya’s unique tourism and cultural offerings. Highlights included the Sanya Food Festival in Dubai, featuring cross-cultural culinary experiences, and a Tourism Promotion Event, where Sanya signed a Memorandum of Understanding with a local travel agency. The campaign aimed to leverage Dubai’s international aviation hub status to expand Sanya’s passenger sources and promote cultural exchange.