Sarawak, a state in Malaysia, is striving for complete control over its tourism sector, aiming to independently manage all tourism-related affairs. This ambitious move, announced in the State Legislative Assembly, signifies Sarawak’s determination to steer its economic future through tourism, leveraging its rich cultural heritage and natural beauty to attract visitors.
The Pacific Asia Travel Association (PATA) and the Sarawak Tourism Board (STB) are joining forces to launch a groundbreaking AI training program in Kuching, Sarawak. This initiative aims to empower small and medium-sized enterprises (SMEs) in the tourism sector with the tools and knowledge to leverage artificial intelligence (AI) for enhanced operations, personalized customer experiences, and sustainable growth.
The Pacific Asia Travel Association (PATA) and the Sarawak Tourism Board have joined forces to launch a groundbreaking AI training program aimed at empowering local tourism SMEs in Sarawak, Malaysia. This initiative, scheduled from October 29 to November 1, 2024, will equip businesses with the knowledge and skills needed to thrive in an increasingly digital world, leveraging the transformative power of Artificial Intelligence.
The Pacific Asia Travel Association (PATA) and the Sarawak Tourism Board are launching a new training program focused on AI-driven transformation for tourism SMEs in Sarawak. This initiative aims to equip local businesses with the practical tools needed to leverage AI for operational efficiency, enhanced customer experiences, and sustainable growth in the digital age.
Sarawak Tourism Board hosted a vibrant welcome for passengers of the Heritage Adventurer cruise ship, highlighting Sarawak’s rich cultural heritage through traditional performances and curated excursions. The event marks a growing trend of cruise tourism in the region, solidifying Sarawak’s position as a sought-after destination.
Sabah and Sarawak showcased their captivating attractions at the Matta Fair, emphasizing the importance of collaboration to attract global travelers. Both states offered exclusive deals and highlighted the diverse experiences Borneo provides, from stunning landscapes to cultural immersion.
The Sarawak Tourism Board and Sabah Tourism Board have launched a joint initiative, ‘Discover Borneo: Malaysia’s Favorite Destination,’ at the MATTA Fair Kuala Lumpur 2024. This partnership aims to promote Borneo as a unified destination, showcasing the diverse attractions of both states and facilitating easier travel between them. The initiative has already seen significant success in boosting tourism revenue, particularly within the domestic market.
The 27th edition of the Rainforest World Music Festival (RWMF) in Sarawak, Malaysia, concluded with record attendance and a focus on sustainability. The three-day festival featured a diverse lineup of international and local musicians, showcasing cultural exchange and responsible tourism practices.
The 2024 Rainforest World Music Festival (RWMF) in Kuching, Sarawak, Malaysia, has begun with a record-breaking number of attendees and a strong emphasis on sustainable practices. The festival, celebrating its 27th year, features a diverse lineup of international and local musicians, showcasing a global tapestry of music and culture. This year’s theme, ‘Evolution,’ underscores the festival’s commitment to responsible tourism and environmental conservation.
Sarawak’s presence at IMEX Frankfurt underscores its commitment to promoting business events as a catalyst for social and economic progress. The pavilion showcases the state’s commitment to impact-driven events and highlights collaborations with the Culinary & Heritage Arts Society Sarawak, UNESCO Creative Cities Network, and The Bibber’s Tale. Visitors to IMEX are encouraged to visit Stand A200 to engage with Sarawak’s delegation and explore business opportunities.
