The Sarawak Tourism Board (STB) showcased Sarawak’s abundant attractions at the Arabian Travel Market (ATM) 2024, held from May 6th to 9th at the Dubai World Trade Centre. The board aimed to attract more tourists from the Middle East, highlighting Sarawak’s vibrant cultural tapestry, breathtaking natural scenery, and immersive local experiences. STB partnered with Royal Brunei Airline and hosted a Product Update Seminar to provide insights into Sarawak’s latest tourism developments and initiatives. CEO of STB, Sharzede Datu Hj Salleh Askor, emphasized the importance of this participation to position Sarawak as a top choice for ecotourism and responsible travel among Middle Eastern visitors.