Results for: Saudi Arabia Tourism

The Hajj pilgrimage, a central pillar of Islam, is a beacon of spiritual and cultural significance for Muslims worldwide. In 2024, this sacred pilgrimage not only holds immense religious importance but also plays a pivotal role in the global travel industry, promoting economic growth and fostering cultural exchange. As millions of pilgrims embark on this journey to Mecca, their presence generates a significant demand for travel-related services, boosting airlines, hospitality providers, and local businesses. The Hajj also serves as a catalyst for infrastructure development in Saudi Arabia, enhancing the overall infrastructure of the region and benefiting residents and future tourists alike. Moreover, the convergence of pilgrims from diverse backgrounds fosters cultural exchange and mutual understanding, contributing to a more interconnected and harmonious world.

Sabre Corporation, a global technology provider for the travel industry, has partnered with Taiba Investments, a leading hospitality company in Saudi Arabia. The strategic alliance aims to accelerate the growth of Taiba Investments’ hotel brands, including Makarem and Nur, by leveraging Sabre’s SynXis platform, a cloud-based reservation technology. This collaboration will empower Taiba Investments to optimize inventory management, maximize distribution reach, and cater to the unique needs of the Saudi market.

Saudia Holidays has joined forces with AlUla, a historical city in northwest Saudi Arabia, to enhance the visitor experience through bespoke travel packages tailored to various preferences. This partnership involves six weekly flights from Jeddah and Riyadh to AlUla, operated by Saudia, ensuring seamless accessibility. Saudia’s Chief Commercial Officer, Arved von zur Muehlen, emphasizes the commitment to providing a seamless travel experience, while Melanie de Souza, Executive Director, Destination Marketing at Royal Commission for AlUla (RCU), highlights the transformative nature of each visit. The collaboration includes co-branded marketing campaigns, special offers, training programs, and a dedicated landing page featuring themed travel packages designed to promote educational, cultural, and economic growth.

The Saudi Tourism Authority (STA) is showcasing Saudi Arabia’s exceptional summer destinations at the Arabian Travel Market (ATM) in Dubai. Led by CEO Fahd Hamidaddin, a delegation of 72 partners, including destination management companies, hoteliers, and airlines, is highlighting Saudi’s unique summer offerings to trade partners and consumers, particularly from the GCC. With a focus on expanding its influence in priority markets like India and China, the STA aims to build on the over 23 million visits from the MEA and APAC regions last year. The Saudi exhibit at ATM 2024 features hundreds of bookable products for destinations such as Jeddah, AlUla, Aseer, Riyadh, and the Red Sea, alongside interactive experiences and cultural performances. The introduction of the “Saudi Rewards” scheme offers points on tourism-related activities, further enhancing the visitor experience. The STA and its partners aim to surpass last year’s success, where over 50,000 visitors were welcomed at the Saudi stand and significant deals were struck.