Saudi Tourism Authority and MJS Investment Company Sign MoU to Enhance Tourism Experiences

At the Arabian Travel Market exhibition in Dubai, the Saudi Tourism Authority and MJS Investment Company signed a memorandum of understanding (MoU) to develop unique tourism experiences for specific segments within the GCC. This collaboration aims to attract tourists to Saudi Arabia through tailored culinary experiences, including Saudi cuisine courses, traditional food sampling, culinary tours, and visits to local factories or restaurants. The MoU aligns with Saudi Vision 2030, which seeks to position Saudi Arabia as a leading destination for exceptional culinary experiences.

Saudi Tourism Authority Collaborates with noon.com to Enhance Travel Experiences

The Saudi Tourism Authority (STA) has partnered with noon.com, a leading Middle Eastern digital marketplace, to enhance the tourism experience in Saudi Arabia. The agreement will create specialized booking platforms on noon.com, offer unique deals and welcome packages to visitors, and facilitate the resale of event tickets in the Gulf region and Egypt. This partnership is part of the STA’s strategy to collaborate with global and local partners to boost tourism by promoting Saudi Arabia’s cultural, climatic, natural attractions, and historical sites.

Ithraa Alkhair Hosts Inaugural Seminar for European Pilgrims in Antwerp

Ithraa Alkhair Company for Pilgrims Services, an authorized Hajj service provider for non-Arab African pilgrims, organized its inaugural seminar for European pilgrims in Antwerp, Belgium. The event emphasized the importance of adhering to Saudi Hajj regulations and highlighted the contributions of sheikhs, pilgrims, and guides to the success of Ithraa Alkhair’s direct Hajj initiative. The seminar introduced the company’s new brand identity, promoted its Hajj and Umrah packages, and aimed to attract new clientele in targeted regions.

Saudi Tourism Authority Shines at Arabian Travel Market 2024

At the recently concluded Arabian Travel Market (ATM) 2024, the Saudi Tourism Authority (STA) made a strong impact, forging strategic partnerships, showcasing summer destinations, and attracting a record number of visitors. With over 72 partners in attendance, STA inked agreements with Flyadeal, Noon, China i2i Group, Saudia, and Riyadh Air, signaling a new era of growth for Saudi’s tourism sector.

Saudi Arabia and Greece Boost Tourism with Saudia-AEGEAN Codeshare Agreement

Saudi Arabia’s national airline, Saudia, has partnered with AEGEAN, the Greek national carrier, in an extensive codeshare agreement that promises to enhance travel experiences for passengers. This strategic alliance offers a wide array of benefits, including an expanded network of destinations, streamlined booking and ticketing processes, convenient transfers, baggage checked through to the final destination, and a reciprocal loyalty program.

The partnership introduces digital transit visa services, allowing global travelers to enjoy a stopover of up to 96 hours in Saudi Arabia, managed by Saudia in cooperation with the Saudi Ministry of Foreign Affairs. This collaboration aims to promote tourism across the region by providing easier access to both countries.

The codeshare agreement opens up new routes for passengers, as AEGEAN provides access to 156 destinations across 47 countries, including popular cities like Zagreb, Tirana, Santorini, and Rhodes. AEGEAN’s passengers, in turn, gain access to domestic routes within Saudi Arabia, facilitating exploration and tourism in the Kingdom.

Codeshare flights are set to commence on May 9th and are available for booking through both airlines’ websites and travel agencies. This partnership aligns with Saudia’s mission to connect the world with the Kingdom and support the National Transport and Logistics Strategy’s aim to enhance air connectivity to over 250 destinations by 2030.

TeamLab Borderless Jeddah: First Middle East Location to Open This Summer

This summer, Jeddah, Saudi Arabia, will welcome the first TeamLab Borderless Museum in the Middle East. In collaboration with the Saudi Ministry of Culture, renowned Japanese art collective TeamLab will establish a digital art haven in the Historic District of Jeddah. Visitors can anticipate over 80 interconnected artworks, including Borderless World, Athletics Forest, Future Park, Forest of Lamps, and En Tea House. The museum will occupy a vast 10,000 square meters overlooking Lake Al-Arbaeen and Historic Jeddah. This permanent exhibition will showcase works that transcend boundaries, fostering connections and interactivity.

Riyadh Air and Saudi Tourism Authority Join Forces to Promote Saudi Arabia as a Premier Tourist Destination

Riyadh Air and the Saudi Tourism Authority (STA) have joined forces to leverage their strengths in marketing and advertising to promote Saudi Arabia as a premier tourist destination. The partnership will focus on several key areas including joint marketing activities, sponsorship opportunities, key roadshows and international events, collaboration in loyalty programmes, engaging in the tourism accelerator programme and more.

Four Seasons to Debut in Madinah, Expanding its Presence in the Middle East

Four Seasons Hotels and Resorts is set to open its latest property, the Four Seasons Hotel Madinah, in late 2024. The new hotel will be located in the heart of Madinah, near the Prophet’s Mosque, one of the most important landmarks in the Islamic world. The hotel will feature 246 guest rooms and suites, several dining venues and lounges, extensive meeting facilities, a fitness center, and a luxurious spa. General Manager Waleed Sobhy will lead the preopening team tasked with bringing the new hotel to fruition.

Saudia Holidays and MTPA Join Forces to Promote Mauritius as a Top Destination for Saudi Travelers

Saudia Holidays and the Mauritius Tourism Promotion Authority (MTPA) have signed a Memorandum of Understanding (MoU) to enhance Mauritius’s position as a preferred travel destination for Saudi Arabian residents. Through this partnership, the two entities will collaborate on various marketing and promotional initiatives such as developing dedicated landing pages tailored to the Saudi market, providing travel agency staff with specialized training, implementing joint digital marketing campaigns, and conducting activities to attract potential travelers. By leveraging the strengths of both organizations, this collaboration aims to showcase the captivating beauty, exceptional hospitality, rich culture, and diverse attractions that Mauritius has to offer.

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