Saudia Group, encompassing Saudia and flyadeal, has announced a significant increase in daily flights from Jeddah, Riyadh, and Dammam to Abha, aligning with the Saudi Tourism Authority’s efforts to promote Abha as a key destination during the ‘Aseer Season’ and ‘Saudi Summer’ campaigns. The expansion reflects the Group’s commitment to Saudi Vision 2030 and its dedication to bolstering domestic tourism.
Under the patronage of the Minister of Tourism, the Saudi Tourism Authority launched the 2024 Saudi Summer Program, a four-month initiative showcasing the Kingdom’s diverse tourism offerings. Covering seven destinations and featuring over 550 unique experiences and 150 exclusive deals, the program aims to attract families, adventurers, luxury seekers, and culture and heritage enthusiasts. Key highlights include the return of the Jeddah Season and the debut of the Aseer Season, along with major events such as the inaugural Esports World Cup in Riyadh and boxing events in Riyadh and Jeddah.
Saudi Arabia’s travel sector is experiencing a significant boom, driven by the expansion of Saudi Airlines, the recovery of the international travel industry, and the annual influx of Hajj pilgrims. This growth is positioning the Kingdom as a pivotal hub in global travel networks and contributing to the diversification of its economy beyond oil.
During the Arabian Travel Market exhibition in Dubai, the Saudi Tourism Authority and ‘egylière’ signed a memorandum of understanding (MoU) to explore opportunities to promote Saudi tourism destinations. This partnership aims to showcase ‘egylière’s’ luxury services, enhance the promotion of Saudi tourist destinations, and bring forth exclusive luxury experiences. ‘Egylière’ will utilize its platforms to promote Saudi destinations, introduce its offerings to tourism companies, and seek new opportunities for collaboration. This partnership aligns with the Saudi Tourism Authority’s strategy to empower private sector partners in promoting the Kingdom’s diverse tourism offerings.
