SAS and Scandic Hotels, two leading Nordic travel giants, have announced a strategic partnership to provide exclusive perks for their loyalty members. The collaboration, launching in early 2025, aims to enhance travel experiences across the region, offering a seamless and personalized journey for both SAS EuroBonus and Scandic Friends members.
Scandic Hotels has unveiled a revamped loyalty program, Scandic Friends, designed to enhance its commercial offerings, increase member loyalty, and provide more relevant, personalized experiences for guests. The program features a new structure, streamlined point system, exclusive member benefits, and a focus on digital integration, aiming to solidify Scandic’s position as a leader in the hospitality industry.
Scandic Hotels Group AB (publ), the leading hotel company in the Nordic region, has converted SEK 176.5 million of its convertible bonds into shares. This conversion significantly reduces the outstanding debt, further strengthening Scandic’s financial position. The company remains committed to sustainable practices and providing an exceptional experience for guests and employees.
Scandic Hotels conducted its annual general meeting on May 16, 2024, with shareholders, proxies, and third parties participating both physically and through advance postal voting. The meeting resulted in the approval of all proposals presented by the board of directors and nomination committee.
