A team of researchers in Poland and Slovenia is revolutionizing museum experiences by recreating the scents of historical objects, allowing visitors to smell the past through specially designed scent pens. The project, titled Odotheka, aims to bring history to life by tapping into the powerful connection between smell and memory, offering a multi-sensory experience for all visitors, especially those who are blind or partially sighted.
LVERS, the first fragrance collaboration between Louis Vuitton and Pharrell Williams, is a unique and desirable scent that transcends gender and age. Inspired by the smell of sunlight, the fragrance features notes of galbanum, ginger, and other natural ingredients that create a fresh and elegant aroma. With a focus on the power of olfaction, Williams and master perfumer Jacques Cavallier-Belletrud worked closely to develop a scent that evokes memories and embodies Williams’ vision of a fragrance that smells like colors. LVERS is available in a 100ml eau de parfum for $480.
