Scuderia Ferrari has announced a multi-year title partnership with Hewlett Packard (HP), rebranding the team to Scuderia Ferrari HP. The partnership brings together two iconic brands known for innovation and performance. HP’s distinctive blue logo will be featured prominently on Ferrari’s Formula 1 cars, team kit, and overalls. Additionally, the title branding deal extends to Ferrari’s F1 Academy and esports programs.
Scuderia Ferrari has announced a substantial title sponsorship agreement with tech giant Hewlett-Packard (HP). This collaboration signifies the team’s most significant title sponsorship since its association with Mission Winnow concluded in 2021. The partnership with HP is a strategic move that will support the high-profile acquisition of seven-time F1 champion Lewis Hamilton, joining Ferrari in 2025 alongside Charles Leclerc.
Formula One powerhouse Scuderia Ferrari has partnered with HP in a deal comparable to Red Bull’s with Oracle, making HP the title sponsor from 2025. This partnership provides Ferrari with substantial financial support, particularly crucial with the arrival of Lewis Hamilton and the implementation of new regulations in 2026.
