The future of web search may lie in the hands of AI, with tools like SearchGPT promising direct answers rather than pages of results. While early AI search attempts have had issues with accuracy, experts believe that with proper development and safeguards, AI could revolutionize how we find information online.
The rise of AI has brought forth competitors aiming to unseat Google’s search engine monopoly. OpenAI’s SearchGPT, though similar to Microsoft’s Bing in its generative AI approach, focuses on remembering past queries for better follow-up. This puts pressure on Google, which has also introduced its AI-powered search, but faces the threat of being outmuscled in its dominant market. This shift towards AI-driven search could dramatically alter how users interact with the internet, potentially affecting targeted ads and information sources.
