Priyanka Chopra Jonas graced the Bulgari’s 140th anniversary celebration in Rome, debuting a chic bob hairstyle. As the brand’s ambassador, Jonas wore the exquisite Serpenti Aeterna necklace, featuring 140 carats of diamonds and taking 2800 hours to create. The event showcased Bulgari’s latest high jewelry, watches, bags, and fragrances, with performances by Sadek Berrabah and Eleonora Abbagnato. Moreover, Bulgari unveiled its Digital Passport, offering transparency and security for each creation through a private blockchain.