Harry’s Natural Meats, a family-run butcher shop in Calgary, is spearheading a month-long campaign to boycott Loblaw stores. The owner, Alex Ross, emphasizes the importance of supporting local businesses that prioritize quality and community involvement. Despite the limited advertising budgets of smaller shops compared to large retailers, Ross believes they can compete by offering superior products at competitive prices. The initiative has gained support from other local businesses, including Tacos Mexico, which advocates for the benefits of shopping locally for better service and support for the community.