The IPL 2024 season has commenced with an unprecedented level of excitement, and Star Sports has gone above and beyond to ensure that the viewing experience for fans is nothing short of exceptional. With a remarkable array of technological advancements, inclusive initiatives, and immersive storytelling, Star Sports has set a new benchmark for sports broadcasting, offering fans an unparalleled experience that transcends traditional boundaries.
Star Sports has unveiled a host of new features for the 17th edition of the Indian Premier League (IPL), aiming to enhance the viewing experience for fans and break down language and disability barriers. These features include sign language commentary for deaf and hard-of-hearing fans, AI-powered language translation for international commentators, a ‘Shor Meter’ to measure crowd excitement, a dedicated camera feed for team captains, and multilingual coverage in nine Indian languages.
The 2024 IPL season has been a resounding success for Star Sports, with record-breaking viewership and an unparalleled broadcast experience for fans. Disney Star has registered a cumulative reach of 44.8 crore viewers for the first 22 days of the tournament, an 8% increase compared to last season. The match ratings have also grown by an impressive 15%.
Star Sports has introduced a range of innovative features to enhance the viewing experience, including Sign language commentary for disabled fans, ‘Star Cam’ and ‘Hero Cam’ for focused feeds, ‘Shor Meter’ for measuring audience engagement, and Teleportation and Mixed Reality technology for pre and post-show segments.
The first-of-its-kind translation feature allows international commentators to speak regional Indian languages in their original voice, connecting with a wider audience. The state-of-the-art 4K feed featuring Atmos sound provides an unparalleled viewing experience, and the multilingual coverage ensures that fans can enjoy the game in their native language.
Star Sports has also collaborated with Glance and ESPNCricinfo to provide interactive features such as Play & Watch and Real-time Highlights, enhancing the engagement and enjoyment of viewers.
