A groundbreaking footwear sizing system, ‘Bha’, is being developed exclusively for Indian feet, aiming to replace the existing UK/European and US size charts. Comprehensive research, including 3D foot scans of over 100,000 individuals across diverse locations, has revealed that Indian feet tend to be wider than Western counterparts. The current sizing system often leads to ill-fitting footwear, causing discomfort and even health issues. ‘Bha’ introduces a simplified approach with eight sizes designed to suit different age groups and accommodate the average Indian foot’s dimensions. This standardization is expected to streamline manufacturing and enhance comfort for the majority of Indians.