The Singapore Tourism Board (STB) is launching a new campaign targeting Malaysian families, showcasing Singapore as the ultimate destination for bonding and creating unforgettable memories. The campaign features popular Malaysian personalities Farah Nabilah and Elecher Lee sharing their family travel experiences, highlighting Singapore’s diverse attractions, family-friendly accommodations, and convenient location.
Singapore is launching a new campaign targeted at Malaysian families, highlighting its family-friendly attractions, accommodation options, and experiences. The campaign features partnerships with Malaysian celebrities Farah Nabilah and Elecher Lee, who share their personal stories of family vacations in Singapore, showcasing the city-state’s appeal as a destination for creating lasting memories.
The Singapore Tourism Board (STB) and Helloworld Travel Limited have signed a three-year agreement to promote Singapore as a top travel destination for Australians and New Zealanders. The partnership aims to offer immersive and value-driven travel experiences, and includes developing attractive packages, training travel agents, and conducting market research.
AirAsia has partnered with the Singapore Tourism Board (STB) to launch a new ‘Love, Singapore’ aircraft livery featuring vibrant depictions of iconic attractions like Gardens by the Bay and Mandai Wildlife Group’s parks. This initiative aims to attract regional visitors and promote travel to Singapore during the year-end season.
Singapore’s concert tourism industry has witnessed a surge in the first quarter of 2024, driven by high-profile concerts featuring Taylor Swift and Coldplay. This growth showcases the transformative impact of streaming services and the increasing reliance of artists on touring for revenue. The Singaporean government recognizes the potential of concert tourism and is strategically positioning the city-state as a key destination for Western acts seeking to expand beyond saturated markets.
