In an effort to stem the tide of cord-cutters, Charter and Comcast, the two major pay-TV providers in the US, have launched new low-cost streaming bundles to cater to budget-conscious consumers. Charter’s Spectrum TV Stream offers 90 channels for $40 per month, while Comcast’s NOW TV provides 40 channels for $20 per month. Both services are only available to current internet customers of the respective cable companies. These skinny bundles lack the sports channels that many viewers crave, but they aim to attract reluctant cord-cutters or cord-nevers with their affordable price points. The launch of these streaming products demonstrates the cable industry’s willingness to experiment and adapt to the changing viewing habits of consumers.