A British entrepreneur used unconventional methods to draw attention to a fast food deal, highlighting the increasing distraction caused by smartphones. His antics included spinning an arrow sign, shouting from a soapbox, and wearing a sandwich board. The study commissioned by McDonald’s UK revealed that 21% of adults regularly walk around engrossed in their phones, missing out on their surroundings. Despite these distractions, 45% of those surveyed still ignore special food offers. Top reasons for not bothering include skepticism about savings, perceived catches, and complexity.