Simply Better Brands Corp. (SBBC) announced the launch of its popular TRUBAR™ brand in Love’s Travel Stops, expanding its reach to over 600 locations across 42 states. This move aims to increase consumer awareness and trial of TRUBAR™ in retail settings, offering a convenient option for on-the-go drivers and motorists seeking healthy and indulgent snack alternatives.
PepsiCo is taking a bold step to combat ‘shrinkflation’ by offering larger bags of chips at the same price. The move aims to attract cost-conscious consumers and revive flagging snack sales, which have been impacted by rising inflation and shrinking purchasing power. This strategic shift could signal a trend in the industry, with other snack manufacturers potentially following suit.
From beloved snack wraps to forgotten candy bars, Reddit users share their deepest cravings for discontinued foods, sparking a collective wave of nostalgia. Join the conversation and share your own lost food love!
Amit Kumat, CEO and MD of Prataap Snacks Limited, faced a significant financial burden early in his entrepreneurial journey. However, his resilience and determination led him to build a successful snack brand, Yellow Diamond, known for its namkeen and potato chips. Today, Prataap Snacks boasts a revenue exceeding Rs 500 crore and a vast distribution network across India.
