Foot Locker debuts a redesigned store concept, dubbed the “store of the future,” to revamp its physical footprint and regain brand loyalty. The new stores feature an immersive layout, drop zone for sneaker releases, communal try-on area, elevated brand displays, and a “sneaker hub” for customization. The retailer plans to open five of these stores this year and up to 900 redesigns by 2025. Foot Locker aims to attract customers who shop outside of malls and provide sneakerheads with a unique in-store experience. The new store designs align with brand partners’ requests for enhanced storytelling and product displays. Nike has acknowledged the importance of wholesalers, providing a favorable environment for Foot Locker’s growth strategy.