UK rap star Dave has teamed up with New Balance as the latest ambassador for the brand’s re-launched 1000SL sneaker. The new sneaker draws inspiration from a street race scenario and encapsulates a versatile essence that explores the threads between culture, style, and individuality. The corresponding campaign was shot by photographer Ewen Spencer, who has been at the forefront of capturing youth subcultures in the UK since the late 1990s. An accompanying short film was also created with creative direction by Elliot Elder and George Muncy from the award-winning studio, Uncanny.